HTC Announces HTC Sense and the new HTC Hero

So today's highly anticipated launch revealed the HTC Hero Android phone as everyone suspected. That in itself would have been a bit of a let down since we've known and speculated about the Hero for some time. Hardware wise it's not a million miles away from previous HTC Android phones. Yes, it has a 5 megapixel camera and finally a 3.5mm stereo headset jack but that's not much to get excited about.
But the real news was the announcement of HTC Sense, a customisable UI for Android. Now that's something I can get excited about. Rather than try to explain it, I think the official press release does a pretty good job so here goes:
HTC Hero
LONDON – June 24, 2009 – HTC Corporation, a global designer of mobile phones, today debuted HTC Sense™, an intuitive and seamless experience that will be introduced across a portfolio of phones beginning with the new HTC Hero™. With its distinct design and powerful capabilities fully integrated with HTC Sense, Hero introduces a unique blend of form and function that takes Android to new heights.
HTC Sense is focused on putting people at the centre, by making your phone work in a more simple and natural way. This experience revolves around three fundamental principles that were designed by quietly observing and listening to how people live and communicate.
'HTC Hero introduces a more natural way for reaching out to people and accessing your important information, not by following the status quo of today's phones, but by following how you communicate and live your life,' said Peter Chou, Chief Executive Officer, HTC Corporation. 'HTC Sense is a distinct experience created to make HTC phones more simple for people to use, leaving them saying, "it just makes sense."'



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